Friday, August 6, 2010

Docomo announces "Xi" brand for LTE


From December 2010, Docomo will begin it's Xi LTE service in the area from Tokyo to Osaka (東名阪地域) before expanding to other regions. The speed will be primarily 37.5 Mbps (theoretical downlink) with a bump to 75 Mbps in selected indoor locations. (Either way, that is at least 10 times the speed I get currently.) No details on uplink were announced, and details on handsets and fees will be released when available.

Xi is pronounced "crossy," which sounds better when pronounced in katakana but still makes me think of German soccer. Docomo has worked in several double meanings. Prepare yourself, it is a tad cheesy.

The "X" refers to the connecting of people with their stuff and information (人、物、情報のつながり), or, if you prefer, simply to unlimited possibilities (無限の可能性). Feel free to consider the "i" to indicate me, myself, and I, or just innovation. The whole thing together is supposed to mean connection or infinity ∞.

I, who admittedly possesses few skills with respect to the naming of things, don't care at all what Docomo calls it's LTE service, just as long as it's as fast as expected, has decent coverage to begin with, and coincides with the release of a killer Android handset from HTC.

6 comments:

  1. It likes "XD"(外国人がよく使う顔文字)

    ReplyDelete
  2. looksが抜けてた・・・It looks like "XD"

    ReplyDelete
  3. 確かに。そうと言われてた俺は、XDしか見えなくなっちゃった。ふふふふ。

    ReplyDelete
  4. I'm surprised that Docomo hasn't done a deal with Motorola or Samsung, both of whom have excellent Froyo devices. Softbank has the best smartphones in Japan, and Docomo is going find themselves out in the cold if they don't hop on the bandwagon soon.

    ReplyDelete
  5. Docomo is going to be handed their hats if they don't jump onto the Android bandwagon in a bigger way sometime soon. I don't understand why we aren't seeing more models from overseas in their stores. Motorola has a bunch of models, Samsung as well. Then there's Garmin, Dell, and host of other manufacturers that could be exploiting the leading mobile network in Japan. Instead they have two 1.6 handsets with extremely lackluster features. Meanwhile Softbank has the two leading smartphones in the world in their catalog. Docomo going to find themselves out in the cold if they don't jump onto the Android bandwagon in a bigger way soon.

    ReplyDelete
  6. How is roaming compatibility - or buying future overseas LTE handsets for use here for that matter - going to work out with country's LTE spectrums ALL-OVER-THE-RAINBOW? ....pun intended :P

    ReplyDelete