Friday, August 6, 2010
Docomo announces "Xi" brand for LTE
Posted by SBS
From December 2010, Docomo will begin it's Xi LTE service in the area from Tokyo to Osaka (東名阪地域) before expanding to other regions. The speed will be primarily 37.5 Mbps (theoretical downlink) with a bump to 75 Mbps in selected indoor locations. (Either way, that is at least 10 times the speed I get currently.) No details on uplink were announced, and details on handsets and fees will be released when available.
Xi is pronounced "crossy," which sounds better when pronounced in katakana but still makes me think of German soccer. Docomo has worked in several double meanings. Prepare yourself, it is a tad cheesy.
The "X" refers to the connecting of people with their stuff and information (人、物、情報のつながり), or, if you prefer, simply to unlimited possibilities (無限の可能性). Feel free to consider the "i" to indicate me, myself, and I, or just innovation. The whole thing together is supposed to mean connection or infinity ∞.
I, who admittedly possesses few skills with respect to the naming of things, don't care at all what Docomo calls it's LTE service, just as long as it's as fast as expected, has decent coverage to begin with, and coincides with the release of a killer Android handset from HTC.