Japanese LTE prices are a good value relative to the US

Of course, it would take Apple releasing an LTE product for the masses to actually understand what LTE is. And it didn't take them long to figure out what we already know - that you can burn though a data allotment in a very short amount of time, especially when video is concerned.

When US subscribers enjoyed unlimited plans, Japanese prices for data were very uncompetitive, and they still are relative to costs in Europe. However, take a look at this comparison for current LTE prices. Emobile offers clearly the best value, though from 5/2014, a monthly 10 GB quota will be applied.

Carrier	Data	Price	Overage	Cost per 7 GB
Emobile	Unlimited*	¥3,880	N/A	¥3,880	FDD-LTE
NTT Docomo	7 GB	¥5,985	¥2,625/2 GB	¥5,985	FDD-LTE
Softbank	5 GB	¥5,985 (¥4,985**)	¥2,625/2 GB	¥8,610 (¥ 7,610)	TD-LTE
AT&T	5 GB	$50	$10/1 GB	$70	FDD-LTE
Verizon	5 GB	$50	$10/1 GB	$70	FDD-LTE

* See here for limitations. Usage of over 366 MB/24 hour period will result in throttling between 9 pm and 2 am the next day.
** Also included is the campaign price for those who subscribe by 4/30/2012. This is not included for Docomo because current plans are such that prices will increase from May 2012, and then again from September 2012 to the full price listed above.