This is FAR from the truth. We'll get to that later. First, let’s look at some of what is being reported. The Yomiuri states [E]:
However, it is difficult for mobile phone service companies to offer their own services, such as for Docomo's online shopping, or to improve the safety of personal information for the smartphones equipped with the OS products developed in the United States.To put it bluntly, what a total load of crap. Docomo's ability to secure (or not) the personal information of subscribers has nothing to do with whether the OS was developed in the United States. Yes, with the inevitably smally number of Tizen apps that will be initially available, Docomo will be easily able to screen each and every one for malware and addressbook harvesting behavior, but this model would not scale if Tizen gained the popularity of Android, and I don’t at all believe that Docomo would do a better job than Google of protecting personal information.
Docomo's ability to offer their own services also remains unaffected by the their adoption of Google’s OS. Yes, Android did disrupt carriers’ ability to charge for services that should have always been free, such as copying music and other media to their phone. Google offers for free stuff that Docomo did, and would like to again, sell.
In contrast, the basic technology information used by Tizen will be made open to the public and the OS is being developed on the premise that mobile phone service companies will be able to offer their own services.This is also a load of crap*. Tizen will be released under the same Apache, GPL and similar licenses, such as Flora (Not sure how this differs from Apache) as Android. The structure of the Apache license is why Android has been successful. It allows makers to make modifications to the OS, adding for example a proprietary UI (like HTC Sense) without being required to release all the modified source code. If Google had released Android under the GPL, the major handset makers would have been much less likely to embrace it.
*if comparing to the iPhone, then yes, but the same article claims that iOS only has 14% of the smartphone OS market share.
What is Tizen?
NTT Docomo is by no means the main force behind Tizen, which is partially (but not entirely) a rebranding of the LiMo (Linux Mobile) Platform. (NTT Docomo released several LiMo handsets.) The founding partners of LiMo were NEC, NTT Docomo, Panasonic, Samsung, and Vodafone. Now as Tizen, the Board of Directors is comprised of 12 companies, with Huawei, Intel, Orange, SK telecom, Sprint, and Telefonica joining the original LiMo members.
Note two US companies there: Intel and
Intel previously developed The Mobin OS, which was merged with Nokia’s Maemo OS to create the ill fated (but crtically well received) MeeGo OS that was featured in the Nokia N9. In September-October 2011, Intel left for LiMo, and the Linux Foundation cancelled support for MeeGo. Nokia has since abandoned Linux development, opting for Windows, and MeeGo was shelved (until recently when a Finnish startup staffed by several ex-Nokia folks rebranded it as “Sailfish”).
Following this, exactly one year ago today, LiMo was renamed Tizen with the merger of a number of unsuccessful linux-based mobile operating systems. As stated above, considering what Intel brings to the project, this is more than just a simple rebranding. However Tizen is still a long shot as far as mobile phones and tablets are concerned.
Potential goals of NTT Docomo
NTT Docomo could see some limited success, at first, by marketing to the demographic who still cling dearly to their Galapagos feature phones. Converting existing Android users, much less iPhone users, is simply never going to happen. Arguably, Windows Phone has better odds, and it’s odds are slim.
While we were mildly impressed by some of Docomo's recent apps, most of their attempts at differentiation have been terrible (Pallet UI). Even if the Tizen OS turns out to be excellent, without attracting app developers, it will ultimately fail.
Here is some of what NTT Docomo is probably thinking.
- Recover revenue lost after giving up the walled garden model (that is exasperated by fierce competition in data/voice fees from smaller domestic carriers).
- Enjoy total control of the content available to it's customers and get the 30% transaction fee that Google gets for sales of apps on the Play Store.
- Differentiate its offerings from other domestic carriers.
- License it's own OS to handset makers.
- Be as successful as Android.