Docomo has increased the discount to ¥20,000 on it's two "must have" phones, the Galaxy S4 and the Xperia A. The two discounts together can lower the total cost to the user to just ¥5,000.
Of course there's a catch; you'll have to have been a customer for 10 years or never owned a smartphone:
- The "Thank you for 10 years" discount: ¥10,000
- The "First smartphone" discount: ¥10,000 (upgrade from i-mode feature phone)
Scary for Docomo, that all those walled garden, loyal i-mode users who pay for the "value" added services might be wooed away by the iPhone.
However, there are also positive signs. For example, the year-over-year contract numbers increased for the January-March quarter after Docomo released the Xperia Z. Kato said they "try many things based on the customer response during January to March, and the summer model will be a trigger".
The GALAXY S4 (SC-04E) includes a 5 inch organic EL full HD display(1080 × 1920 pixels). The black and white models went on sale May 23, and the "Blue Arctic" domestic-only version will be released in mid June.
The Xperia A (SO-04E) is the domestic version of the Xperia ZR that Sony announced on May 13. It is 4.6 inches with a 720 × 1280 pixels display. The Xperia includes a number of "galapagos" features, such as water resistance, one segTV and Docomo's NOTTV It was released on May 17 in 4 different colors.
See here for more [J]